As part of the initiative to move the business into takeaway sales, we were given the opportunity to develop both the brand and a new range of packaging.

We used a simplistic, geometric typeface entwined with a delicate illustration of Kentish hops to create balance, with modern twist. Colour was an important element to the process, opting for ale-inspired tones and the impactful nature of black vs white.

As part of the re-brand, it was important to think about other aspects of the business. With plans to venture further into social media, and future merchandise that could be sold via Musket, to both individuals and pubs that stock the product too.