With a keen interest in the working dog industry, our client approached us with a task of branding an innovative product especially for dogs and their owners. The Porta-Bowl is marketed to all types of dog owners and is designed with both the owner and dog in mind.

The first part of the task was to brand up the Porta-Bowl by creating a logo and branding identity. The product is marketed at a whole range of different dog-related industries - working dogs, security, agility, dog walking, vet practices, dog rescue centres - so it was important for the branding to be representative of the product itself. Incorporating a dog paw with water droplets establishes a strong and memorable brand presence that would not only attract customers but also build a connection with the values shared by different dog-related industries.

The e-commerce website is simple with a landing page and a ‘Shop Now’ addition, leading users to purchase the Porta-Bowl as well as learning about the product itself, how it works and brings convenience to the lives of dog owners - and their dogs!