The G Factory is an Italian artisan business based in Tonbridge and Basingstoke, serving artisan gelato, desserts and milkshakes using their own premium quality gelato freshly produced on site daily.

After operating under the much-loved Creams Factory, the team were in need of a brand identity that reflects the business ethos of tradition with a contemporary twist. With a strong desire to move away from the usually-predictable ice cream branding, we developed several concepts to reflect this by using a modern and playful approach,

The vibrant colours of the gelato really gave the project a boost, so it was important to make sure the logo was simple, yet impactful to allow for the desserts to take centre stage.